Description

Maximizing the Quality of Referrals - The Messaging, Strategies and Tactics that Improve Referral Source Relationships and the Viability of Referrals

Many post-acute care providers struggle because of the poor quality of the referrals they receive. They receive referrals that are either inappropriate or skirt the border of inappropriateness clinically, financially, behaviorally or psychosocially. Many times providers do not understand why the quality of their referrals isn't better. In this program attendees will learn to/understand:

Factors that influence the quality of referrals a provider receives.

Identify the hidden opportunities to improve the quality of your referrals through the analysis of sales and marketing metrics.

Identify which new referral sources (or contacts within existing ones) to build a relationship that will improve the quality of the referrals received. 

Skills, strategies and tactics that create trust with existing referral sources and win/win relationships with them that maximizes the quality of the referrals received.

Specific messaging to be used on digital assets (website, social media and digital advertising) PR, special events and other community-based marketing strategies which improve the quality of referrals received.

NCERS Pending Approval for 6 CEUs